Limiting beliefs are the thoughts that hinder you from reaching peak performance and achieving wellbeing.
I’m not good enough. Nobody is going to listen to me. I am not as smart as so-and-so. I am afraid to lose. The list can go on and on…. You can be conscious of those beliefs but they may also insidiously work against you subconsciously in the background.
The costs are many. They can be physical, physiological, and emotional.
A chain smoker who knows he ought to get rid of cigarettes will surely pay more heed at a heart attack. An individual under constant stress is flooding his body with elevated levels of cortisol, lowering the immune function and bone density, increasing blood pressure, and cholesterol. An individual unable to lower irrational anxiety, control excessive shyness, or bouts of anger, can find himself isolated, and experience emotional distress as a result.
The costs can be translated in monetary terms or can be intangible.
The cost of medical treatments, medication, lost revenues, a missed promotion, a lost competition, are clear examples of tangible costs. The intangible costs include broken friendships and support that either never materialized or vanished due to mood issues.
Now please take a piece of paper and list all those costs: physical, emotional, tangible, and intangible. Take your time. You might become more inspired as you ponder those questions.
What if you could reduce or eliminate these costs altogether? You have invested time, effort and money into your goals.